PEPSI-COLA Products Philippines, Inc. (PCPPI), the exclusive manufacturer of PepsiCo beverages in the country, is focusing on sustaining its growth momentum this year, driven by its non-carbonated and soft drinks brands.
“As the government continues to ease pandemic restrictions, we are seeing a recovery in consumer spending. Social and economic activities are slowly restarting normal operations. This has helped boost our sales in the first quarter of 2022,” PCPPI President and Chief Executive Frederick D. Ong said in a statement.
In January, it launched Gatorade No Sugar, a healthier option to its sports drink brand Gatorade.
“It is the same sports drink that helps with the hydration process, minus the sugar and with minimal calories,” Mr. Ong said.
PCPPI said that with more outdoor activities resuming amid eased mobility restrictions, the demand for energy drinks also increased.
The company saw an uptick in sales from its energy drink brand Sting, as it remains one of its more “in-demand” products.
“To hit more targets this year, PCPPI implemented various brand initiatives to meet the growing consumer demand and helped strengthen the business of its partner distributors,” the company said.
Mr. Ong said that the company is optimistic that it will sustain its growth momentum throughout the year.
“One way to help maintain economic recovery is to ensure that its work force is fully vaccinated and boosted. Currently, the company declared that it is nearing its employee booster shot target of at least 90%,” he said.
“Every year, we are dedicated to drive sustainable and profitable growth. We do this by providing a wide range of quality beverages to our consumers. These are all in line with our vision to be the leading beverage company in the Philippines,” he added.
PCPPI is the exclusive manufacturer in the Philippines of beverage brands Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Gatorade, Sting, Tropicana, Lipton, Mug, Premier, Milkis, and Aquafina.
In 2020, the company secured stockholders’ approval to delist its shares from the Philippine Stock Exchange.
PCPPI made the decision to delist voluntarily after its public ownership dropped to 2.1%, which was below the 10% minimum requirement of the exchange. — Luisa Maria Jacinta C. Jocson